Final Music Video

Here is my final A2 music video. There are posts below down that highlight the changes that were made between this final edit and my planning and pre production, as well as earlier edits. I hope you enjoy it! 

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Evaluation Task 3 – Audience Feedback

For this task I will be posting some of the audience feedback and insight I received on my video. My demographic for the video expanded from teenagers/young adults to people of all ages, which was really interesting, and I really enjoyed getting feedback from a lot of people and looking at the figures of the amount of people who viewed my video on both YouTube and Vimeo. 

For my audience feedback I wanted to post my video on all the social platforms I could think of, in order to make sure I could reach a wider audience and try to promote my video similarly to how someone in PR or advertising would for their artist. Here are some screenshots of the posts I made, and below I will include some of the feedback I got and why it was help to me. **I will be blanking out the last names/pictures of some of the people who comment on my post, for privacy reasons**

 

Snapchat:

Here is a screenshot from snapchat that I put on my story – I will include later the amount of people who viewed it. This is important because it reached a wider audience. Snapchat is a really big social media right now and so a lot of teens/early adults use it and interact through it. This is important for me because it attracts my audience and would theoretically help my video gain views and go viral. Below is the amount of people who viewed it after approximately 24 hours.

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Twitter: 

I also posted it on Twitter, which got a lot less attention because twitter is used more for businesses and celebrities at the moment. I attached below the amount of people who saw/interacted with the tweet (via twitter’s statistic service) in about 24 hours.

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Facebook: 

I also posted it on Facebook. I did this because I wanted to reach a wider audience, which helped because both of my parents and some of my friends shared it, and therefore their friends were exposed to it and commented on it (as well as my friends on my post). Facebook is a good way to get feedback from trusted friends and family and get true feedback on the video.

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Private Messages: 

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I particularly liked this comment because it came from another film student who works closely with the director of the film ‘We Are Your Friends’. This was interesting feedback to get because the film inspired me to choose the song I did: Screen Shot 2017-03-12 at 5.27.44 PM

 

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Email: 

The most exciting feedback I got was from my close family friend Stuart Cornfeld, who writes and produces films like Zoolander, Tropic Thunder and The Secret Life of Walter Mitty. The feedback that my eye for cinematography was good was a really lovely comment, and his feedback that I pay attention to how visuals come across when they are by themselves without context made me think about how I could have better created a storyline that may be more clear. Otherwise, this feedback was very encouraging and special. Below is the email I received from him:

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Stats from YouTube and Vimeo About Views:

For the amount of time my video has been up, which is less than a week, I think I got a good amount of views and a lot of people showed interest in my video and found it looked quite professional. Below highlights how many times people viewed my video, and from where in the world they were watching it from:

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Overall, My audience feedback was mostly positive and very helpful because it showed me that my video actually had a wider demographic than I anticipated at the beginning. It was also important to hear what some people had to say about how I could improve my video, but I believe I’ve created the best product I could and am very happy with it.

I also think it was a very interesting exercise to post my video on different forms of social media and see how people reacted. This is something I wanted to do because I wanted to make a lot of different people saw it and wanted to reach a wider audience on different platforms with different types of media. This worked really well and helped me gain much needed exposure for my video.

To reflect on the feedback I received, I’m going to look at what people said about my production and why I think they said this. I will also be talking about how some of the more critical feedback could have been a product of me not executing certain aspects of my planning and possibly post production as well as I could have. While mostly all of the feedback was positive, a lot of people commented on how they enjoyed the layered editing I chose. This was important to me because that was a feature that conformed to my genre of indie/techno pop, so people saying that they liked this key feature in my production means I successfully attracted my target audience’s interests.

Some people commented on how the layering fades and cuts could have been crisper, which could have been fixed with me being more meticulous with my editing in iMovie, as well as possibly using a better editing software, because the fast cuts were hard to execute on iMovie’s software. The other critical comment that I received multiple times was that the narrative wasn’t quite as strong or clear as it could have been, and that there wasn’t always a clear link between the narrative of the younger character and the purpose of the older one. This could have been improved in the planning stages by me taking more time to plan out my ideas, as well as if I had understood the importance of the faster cuts and had taken this into account when I was shooting my music video initially.

Overall, this extensive feedback was interesting to see, but didn’t really effect how I felt about my video, only highlighted things I would have changed in the pre production phase.

Evaluation Task 2 – How Effective Is The Combination Of My Main Product And Ancillary Texts

In this post I will be presenting (in a prezi) the synergy between my music video, digipak and poster, because it is important to reflect on how my artist’s star image would be shown, as well as the fact that most professional music artists use strong synergy throughout the products to create a distinctive image for themselves. 

Unfortunately I am unable to embed the prezi directly into the post, but here is a link to the prezi, titled ‘Synergy/Combination of Music Video, Digipak and Poster’ 

Here are screenshots of the prezi: 

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To add to my prezi, I’m going to reflect a bit on what I learned about synergy through the process of creating my music video, digipak and print advert, and how important it is to have synergy as a marketing tool in the music industry.

When I started my A2 blog, synergy wasn’t really in my frame of mind, of course I had seen synergy in real media texts, but I didn’t think much of it or how hard it is to execute it in a way that audiences wouldn’t be overwhelmed or tired of the designs but still associate the products with each other. After learning about synergy in class and finding real media examples of how synergy is achieved within the real music industry, I now understand why it is such a strong and important part of marketing to a target audience.

After learning all of this, I chose the understated synergy that I did by using the same image of the girl with the paint over her face, the same black, pink and blue neon colour scheme, and font throughout my digipak, music video, and advert. I chose a more subtle synergy because I looked at other indie bands’ album covers, videos, and adverts, and realised the ones that seemed the best were the ones that used similar imagery and themes but not the same image over everything. This would help to interest the target audience and keep them excited about new releases and merchandise, while if everything had the same exact image it would get a bit repetitive and boring.

I hope this helped to explain my choices for creating synergy throughout my products and how I’ve learned and progressed through my A2 to combine my anchillary tasks and main product and make them look as professional as possible.

Evaluation Task 1 – How my Final Media Product Uses, Develops, and Challenges Forms of Real Media Products.

For this task I will be exploring what ways my final music video, digipak and print advert used and was influenced by real media. I will be posting a directors commentary with segments of my video next to the music videos I used by various artists for inspiration, and will be commenting on how and why I took inspiration from them and applied it to my final work. 

 

Although I did take inspiration from different aspects of real media, I also created a very individual and in my opinion, fresh, new piece of media. I challenged the classic indie ideas of having dark, romantic lighting and love stories, and created a story about a girl trying to find herself. My music video combined a lot of different ideas and forms of real media texts, but what I created and how I compiled my final outcome has led to a very interesting mix of different ideas and visuals. My music video is definitely one of a kind, and in addition to using inspiration from other artists work, I developed my own ideas and concepts and put them into use the best I could.

Digipak Advert 5 & 6 – Mock Up and Audience Feedback

For this I created a mock up of my advert and asked for some audience feedback. After hearing from my target audience I decided to change some aspect of my poster to make them follow more of the colour scheme that I used in my digipak and in my music video. 

Here is the initial design I created, following my flat plan almost exactly:

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Some of the feedback I got on my mock up told me that there was too much green and the photo looked a bit busy and over edited. This prompted me to use a different, simpler version of the same photo (I also edited this photo and used it as my digipak cover). Below is the feedback I got that made me want to change the mock up picture:

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Below is some of the positive feedback I received for the advert poster after I changed the image:

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Digipak Advert 4- Flat Plan

For this point I will be detailing my flat plan for my poster and highlighting what I need to put in to make my poster conform to both genre and music industry standards. 

Here is a mark up of my flat plan detailing what I plan to put on my poster and why. As you can see, I’ve done some analysis on what other artists have done with their posters, and have incorporated what I liked most about my genres posters into my flat plan. I will attempt to make my poster follow was closely as I can to this, and after getting audience feedback I will change whatever is necessary and then justify the changes in a later post.

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